/ Immersion Index / Magic Leap 2 (Enterprise pivot)

Magic Leap 2 (Enterprise pivot)

AR / At-Risk · Magic Leap
C+

Mixed (C+) — Immersion Grade

Magic Leap pivoted from consumer AR vision (Magic Leap 1, 2018) to enterprise focus with Magic Leap 2. Multiple founder departures (Rony Abovitz). Saudi Arabia PIF investment 2022. Mid-tier enterprise traction.

65
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Sensory Fidelity
B
Narrative Depth
C
Repeatability
C
Production Quality
B-
Accessibility
C+
/ Key Events & Disclosures

Timeline & positioning.

  • Magic Leap 1 2018 (consumer)
  • Enterprise pivot 2020
  • Magic Leap 2 Sep 2022
  • Saudi PIF investment 2022

/ Best for

Enterprise AR specialty applications; verify current Magic Leap operational state.

/ Watch out for

Multiple business model transitions. Cautionary example of consumer-AR economics.